By answering 8 simple questions as a leadership team, you create 100% focus on what success looks like for your business, how far away it is and how you are going to get there. As an organisation, with this complete, you are able to set better priorities, solve issues faster & forever, with accountability that is transparent. Results will not be far behind.
Imagine how powerful it will be, to have your whole leadership team laser focused and united on the vision for your company for the next 10-30 years and what steps you need to take to deliver it. In essence, you can create this alignment from discovery to strategy in only 2 days.
The 8 Questions.
1. What Are Your Core Values?
From a simple philosophical perspective: ‘who are you as people?’. What do you believe, what do you respect, value and appreciate? The answer here is stated in 3-7 characteristics that are discovered from within your business. Once identified, the power of these values will allow you to hire, fire, review and reward your team whilst understanding how they fit your culture.
2. What Is Your Core Focus?
Defining the service that you provide to the world. Often described as ‘unique selling proposition’, these are the elements that differentiate you and set you apart from your competition. With a clear understanding of your core focus, you are able to strengthen your service by avoiding items that don’t fit within it.
3. What Is Your 10 Year Target?
Describing the most important thing that you will have accomplished in the next 10 years. The big over-riding organisational goal. The picture that you are describing here could be related to revenue size, organisational size or sales targets for example; anything that helps to create a vision of what it looks like so that you will all know when you get there. Enable your people to ‘see it’ and as a company, focus all energy in that one direction.
4. What is Your 3 Year Picture?
Creating a clear idea of what the business looks like in just 3 short years from now. We plot the goals to set you up for achieving your 10 year target and then devise the blueprint for your 1 year plan. To create an example; should your 10 year target have been set at £10million is sales, your 3 year picture may be to close out at £3-4million.
“When your mind’s eye can see something, it’s more likely to happen” says Gino Wickman, creator of the EOS Process. “It’s a simplified approach to strategic planning and will help an entrepreneur get ideas out of their head and onto paper.”
5. What is your 1 year plan?
The setting of 3-7 goals for each year that drive you towards your 3 year picture and your 10 year target. We don’t believe in multiple page plans with countless priorities, objectives and initiatives. The simpler they are, the more likely they are to be achieved.
6. What is your marketing strategy?
With a simple approach to marketing, we identify the demographic, geographic & psychographic of your ideal target market. We then discover the unique solutions your business has to offer to counter act your market’s biggest fears, frustrations or worries. We look at documenting the best way you can get this information across to your target market before finally deciding how you can create confidence and credibility.
“Your goal is to cut through the marketing overwhelm and put perspective clients’ minds at ease,” Wickman says.
7. What are your quarterly priorities?
Every 90 days we look at identifying your most important 3-7 items that must get done to move you closer to achieving your 1 year plan. This could be for example, the closing of £100,000 in new business. By documenting the priorities, we create a focus and level of accountability within the team that enables you to meet your goals.
“Research has found that humans can channel their energy on one goal for about 90 days before they start to lose focus,” Wickman says. “Four of these will come together to form a one-year plan.”
8. What are your issues?
We help you to uncover every fear, barrier, obstacle, opportunity and worry that you are experiencing within your business that could stop you from achieving your vision. By listing these down onto paper we enable you to deal with them all more objectively. Think of it as therapy.
“Once everything is before you in black and white, it’s much easier to get into execution mode,” Wickman says.
How Do We Start To Answer The 8 Questions?
Most teams start a discovery sessions with the assumption that there is no shared ‘vision’. Quickly we come to realise that most businesses ‘do’ have a shared understanding of at least 6 of the 8 questions without much conscious awareness. By clarifying and committing an answer for each of the 8 questions, you are establishing the foundations for your own success and enabling your entire organisation to help you achieve it.
Conflict Creates Unity
When answering these 8 questions, you will undoubtedly encounter at least one ‘difference of opinion’ between two leaders. It will be at times like these when you are highly tempted to smooth over conflict in order to foster unity and collaboration. The effort required to keep the peace, will inevitably mean that disagreements go unexplored, minimally addressed and leave people feeling that their opinion isn’t valued. This will be returned with a lack of commitment from the aggrieved leaders, resulting in diminished accountability that ultimately effects your ability to achieve your desired results.
To fully unite and create a culture of real collaboration, you need to enter in to healthy conflict and engage in disagreements. These opportunities will allow peoples opinions to be valued and perspectives to be heard. With everyone open and all the issues honestly on the table, the root problem of the conflict can be addressed and resolved.
By using these 8 questions, you will get powerful results for your company. This extremely simple and intuitive tool enables you to document what ‘success’ looks like for you and details exactly how you are going to get there.