In your early days of school, you may have experienced the challenge of learning ‘How To Make A Jam Sandwich’. Although it sounds simple to us as adults, the exercise of writing a list of ingredients and arranging step by step instructions of what to do is designed to help children agree a process and work collaboratively to achieve a desired outcome. By identifying, documenting and following a straight-forward process you can create a very tasty result. As in business, process is the recipe for consistent, repeatable, and scalable success.
As a business leader, liken yourself to a Head Chef when deciding how your kitchen will service 150 diners with the same menu night after night. How do you set about creating and implementing those recipes that consistently deliver the results that you desire from your business?
You could start by identifying and agreeing on the handful of ‘Core Processes’ that make your business ‘spin’. Most companies have a similar set of Core Processes; People(HR), Marketing, Sales, Ops1,2,3, Finance, Client Retention, etc. No matter how many you may identify, everyone wants to be on the same page in terms of what you call them, what they consist of, and how they are documented. Doing this creates clarity, reduces complexity, removes confusion, and gets everyone speaking the same language.
When you have agreed on your Core Processes, apply the Pareto Principle and document the Major Steps, the most important 20% that delivers 80% of the value in that process, to get the best return for your time and effort. For a process to be used, it has to be simple enough to be followed, yet detailed enough to provide value for the person who follows it.
The final step is to ensure that the Core Processes are ‘Followed By All’ (FBA) to consistently deliver results. For this to happen, you will want to train, lead, manage, and measure people on the process – whilst also keeping the processes updated frequently.
Once this exercise is complete, you will have defined your unique ‘way’ of doing business. This is your ‘Franchise Prototype’ as referred to by Michael Gerber, author of ‘The E-Myth’. When you have a clear way of doing business, you get to choose what you do with it. A process-driven, systemised business is easier to scale, allows for effective delegation, making it easier to manage people, and gives you the opportunity to become extremely efficient, effective, and ultimately much more profitable. The degree to which you clarify your systems and hone them, will determine how much you end up running your business – as opposed to having your business run you. By creating a self-sustaining organisation through process, it will be able to run effectively, even if key members of the team aren’t there to spin the wheels.
Strengthen the Process Component™ of your business by identifying and developing your Core Processes. The Process Component is one of Six Key Components™ from The Entrepreneurial Operating System® EOS®, a blueprint for building a growth focused company. If you own a business and are feeling frustrated, stuck or unhappy there are a number of steps you can take today.
Dean is the MD of Grow or Die based in the South West, helping Entrepreneurs & Leadership Teams to realise their company’s full potential as a Certified EOS® Implementer in the UK firstname.lastname@example.org
“EOS is the missing piece of the jigsaw for a business to succeed. Implementing EOS builds the entire framework for success to underpin your business.”
Mark Walker, Managing Director, Penta Precision